The ‘high street’ retail industry is nothing if not competitive. To stand out, shops need not just great products, but also an environment that enhances the shopping experience. You essentially need to give customers a very good reason to get off the sofa and drive out of the high street, rather than just buy from Temu and Amazon. One sometimes overlooked way to achieve a blend of practicality and aesthetic appeal is through flooring, specifically, resin flooring. Known for its durability, customisation options, and ease of maintenance, resin flooring is becoming a leading choice for transforming retail spaces, especially among smaller and independent shops. Here’s why resin flooring is the ultimate solution for modern retail environments.
Why Choose Resin Flooring For Your Shop?
Successful retail spaces endure a tremendous amount of wear and tear. A nice problem to have, sure, but still a challenge. Whether it’s from high foot traffic, product displays being moved around, or spills that need to be cleaned up quickly, the flooring in your shop plays a significant role in the day-to-day experience or staff and customers. Resin flooring stands out as a practical and stylish solution that meets these challenges head-on. Here’s why:
- Strength and durability: Resin flooring is highly resistant to scratches, scuffs, and impact, making it ideal for high-traffic areas. Unlike other materials, it’s less likely to show signs of wear over time, even in spaces with constant footfall or the heavy movement of trolleys, push chairs, and furniture.
- Brand versatility: Resin flooring can be customised to complement your shop’s branding, style, or design themes. Whether you prefer a sleek, high-gloss finish for a luxury boutique or a textured, understated look for a minimalist aesthetic, resin can be tailored to suit the atmosphere of your store.
- Easy cleaning and maintenance: Routine cleaning and maintenance is a straightforward and easy with a resin floor. The seamless surface prevents dirt and debris from gathering in cracks or joints, while its chemical resistance allows it to stand up to spills, scruffs and chewing gum without staining. This low-maintenance quality allows retail staff to focus more on customers and less on constant upkeep.
- Low lifetime cost of ownership: While resin flooring may have a higher upfront cost than some other options, its extended lifespan and minimal maintenance mean it’s a cost-effective solution in the long run, saving you the time, disruption, and expense of regular repairs and replacements.
Supporting Your Branding And Customer Experience Through Customised Resin Flooring
Resin floors you a broad scope of creative design freedom, making it easy to incorporate brand colours, patterns, and styles into your shop floor. This can serve a variety of practical, informative, and decorative purposes, such as:
- Directional Patterns: Use contrasting tones or patterns to subtly guide customers around your shop. This improves both visual appeal and functionality, directing traffic flow naturally, and avoiding congestion and bottlenecks at busy times.
- Brand Embellishments: Embedding a logo within the resin at the entrance to your shop adds an impressive wow factor to a retail space. It reinforces brand identity, style, and memorability, giving customers a lasting visual impression as they shop.
- Zoning Through Flooring: Differentiate distinct areas in your shop with varying colours or textures. For example, create a high-energy display area with vibrant hues while opting for muted tones in checkout areas and changing rooms to signal calmness.
Want To Find Out More About Resin Flooring For Your Retail Space?
Consult with one of the experts at Advanced Resin today to explore custom flooring options suited to your business, your customers, and budget.
